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Srila Prabhupada's Quote Of The Day

You have rightly pointed out that people are becoming more materialistic in this age on account of their forgetfulness of Krishna Consciousness. Actually there is nothing like materialism. Materialism means forgetfulness of Krishna or God. We are preaching therefore Krishna Consciousness. In the Srimad-Bhagavatam it is said that the first-class religion is that which teaches love of Godhead. At the present moment, one professes a type of religion, but does not develop real purpose of religion, namely love of Godhead - that is materialism.

Letter to Sri Birlaji, 23 April, 1970

Niranjana Swami's Quote Of The Day

Even though we chant the Holy Name here in the material world as a means of purification, our understanding is that the Holy Name of the Lord and the Lord Himself are non-different.  Our connection with the Holy Name is our connection with Krishna.  If our connection with the Holy Name and with Krishna is non-different, then that is an eternal connection.  We are eternal servants of Krishna. Therefore, we should want to establish and keep our eternal relationship with the Lord.  Unfortunately, we have forgotten that relationship; so, at the time of initiation, the disciple is given the Holy Name of the Lord—the means to remember Him—and that Holy Name must be chanted with great faith.
MKV, Vol 2- Pg 4, (Initiation Lecture—Kiev, Ukraine—15/11/01)

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