When you hear sound, you can remember God. When you drink water, you can remember God. When you see some illumination, you can remember God. And when you chant some mantra, some hymn, that also you can remember God. So where you cannot remember God? Everywhere. This is Krsna consciousness, God consciousness. Always, twenty-four hours we can remember Krsna. That remembrance means that Krsna is with me. Krsna is already with me, but as soon as you remember, that is factual.
Lecture on Bhagavad-gita 7.8-14, New York, October 2, 1966