Every day we must regularly hear. This is our regulative principle of bhakti yoga. This festival is meant to remind us of what we are supposed to be doing every day when we leave. It is not just, "Oh, I am going to hear at the festival," and then we go back and think, "Until the next festival." No, it is not from festival to festival. It is every day. Why? Because it cleanses the heart; that makes us qualified to relish Srimad Bhagavatam. It makes us qualified to get some taste, because we are regulating our lives around devotional service. And gradually, then, the influence of these unwanted things will be destroyed. This is the power.
June 15, 2014, Carpathian Festival in Ukraine, S.B. 1.2.19