Those who are simply seeking liberation have not developed their attraction to hearing and chanting about Krishna. Because their concept of liberation is not fully satisfying to the self, they are unable to remain in a liberated position. A devotee knows that real liberation is achieved by constant hearing and chanting. This is why devotees don’t care about liberation—they are simply interested in the wonders of Krishna-katha.
Lectures from a disciple, Vol 1, p. 212, Kishinyov, June 1996