Similarly, Krsna has expanded this family. Ekam bahu syam. He has become so many living entities. What is the idea? Anandamayo 'bhyasat (Vedanta-sutra 1.1.12). Because He's anandamaya, He wants to enjoy the love exchange between the living entities. That is His purpose. Otherwise, why He has created? He wants love. But these rascals, they have forgotten that thing. They are saying, "There is no God. I am God. I am enjoyer." Instead of loving God, they are becoming "God." This has killed the whole situation. Therefore Krsna comes, and He wanted to reestablish that reciprocal exchange of love which is called bhakti. You love Krsna, and Krsna loves you. Krsna loves you, even without your love. Otherwise, how you are eating? You, why, you cannot live even for a moment without Krsna's mercy. That's a fact. Eko bahunam yo vidadhati kaman. So Krsna comes.
Lecture on Srimad-Bhagavatam 1.2.13, Vrndavana, 24 October, 1972